Ambiguous business problems don't intimidate me — they're my starting point.

With a background spanning the humanities, social sciences, and marketing analytics, I bring a humanistic curiosity for what drives people, the strategic instincts to frame the right questions, and the analytical rigor to answer them.

Over 5+ years across academia and industry, I've developed a quantitative-centered mixed-methods approach — working across observational, survey, and experimental data to understand how people perceive and decide.

The goal is never just insight for its own sake. It's insight that drives action.